>> the point was illustrated in the debate this past week between governor romney and barack obama. the argument for most of this year barack obama has been hitting mitt romney on war on women, arguing he is a waging a war on women. trying to scare women voters what life would be like under a romney presidency. mitt romney for a long time has a way of dealing with this, you saw this in particular in the convention try to make himself more likeable, talk about how he was a good husband and good father and good things he had done for people. that wasn't necessarily working. the point of the column what you saw him do at debates this week instead make his policy arguments. to instead go out there, clearly explained how he is going to help the middle class. in doing so, make all voters and women too realize that some of the things that he was putting forward could actually have a positive impact on their life. that went far more toward making him more likeable than some of his more overt actions. jenna: very interesting to see what changes can be made in just a short time. you mentioned